#Christine Tsui Fashion Community Group Discussion#

What is color planning in design development?

Date：07/06/2018

Time: 8pm to 10pm

Host by Sophia-Hangzhou-Fashion Design Consultant

Sophia was major in apparel engineering and now serves a consulting firm that focuses on fashion industry. She is working on promoting the new retailing mode combined with aesthetics.

The outline of discussion:

What is design style?
What problems do apparel companies encounter in design development?

3.The importance of color planning

Brands with good color-planning
Conclusion

FOREWORD

The designs of style and color are based on a rigorous theoretical system. It is a fluke to succeed in designing a best-selling dress by designers’ own feelings while most of them are failed, especially when seasons, trends, and consumer preference are changing. Thus, it is important for designers to understand what is design style and how to manage color in design development.

PART ONE What is design style?

Words to describe style:

Urban, elegant, natural, romantic, refreshing, personality, classical, modern, elegant, gorgeous, dramatic, lovely.

Words that can not accurately describe style:

Simple, fashionable, retro, British, classic.

PART TWO What problems do apparel companies encounter in design development?

A bad color planning may result in many changes even risks in the process of product development.
How to utilize trendy elements to develop innovative designs in keeping with brand image?
How can buying team choose products in keeping with brand style?

PART THREE The importance of color planning

The style of design is determined by color, shape, and quality of fabric. Color is the most important element in design development. A well-planned color design can solve more than 50% of the problems in design development. Only considering the style and quality will enable design development more difficult.

PART FOUR Brands with good color planning

Discussion shown as below

Wiiliam-Jeweler-Student
I think the colors of MOSCHINO are always uniform. Italian brands have put a lot of effort on keeping color adapted to design style. They use cartoon pattern prints and warm color blocks to create exaggerated and vivid style and brand image. D & G and Versace are two examples.

Sophia-hangzhou- Fashion Design Consultant

I would say Max Mara and domestic brands such as ICICLE and Mo & Co. These brands do well in color planning because their colors are consistent with brand positions and can meet the demands of target consumers.

Yuan Liu -Shanghai-Designer

I think Gucci also does a good job. Its color is always strong but not abrupt. Also, the unique color style enables Gucci easily recognized.

PART FIVE CONCLUSION

Commercial design development should be based on the requirements of consumers. Designers should be both sensual and rational.

Every trendy element could be utilized to develop innovative design so long as it can be in keeping with brand image.

A well-planned color design can solve more than 50% of the problems in design development. Only considering the style and quality will enable design development more difficult.