How 3D Design Will Drive the Digital Development of The Fashion Industry

“The fashion collision between digital and art will bring about great changes in the garment industry. We set foot on a high-speed 3D digital technology ship, heading for a new fashion with infinite possibilities.”

  • Participants: LengYun Fashion Group #3
  • Time: 2021-5-29
  • Moderator – Wayne – Hangzhou – 3D- Engaged in clothing for more than a decade, has served many well-known brands, is now engaged in clothing 3D digital. Knowing the traditional status quo of the garment industry, we believe that 3D digital technology can bring innovation optimization and transformation to the garment industry.
  • Baize – Ningbo – Second reporter: graduated from clothing design and engineer. In 2019, worked as an assistant garment pattern maker. In mid-2020, after the company introduced 3D modeling software, now full-time work in clothing 3D modeling. Hope that the garment industry will achieve digitalization.

Changes in the clothing market environment

1. Changes in the external environment

As you should all know, the outbreak since last year has changed some of our current ways and methods of working. And because of the outbreak, many times there is no way to communicate offline, thus deriving the form of communication through virtual means. And clothing is a more complex carrier. If mail after the physical production, and wait for a reply, this mode of communication is slower. Because some of the major international fashion industry brands are abroad, many Chinese suppliers in the foreign trade industry will be particularly impacted. So now many foreign trade enterprises are also in transition.

2. Changes in the internal environment

If you take a look at some data, you can see that the impact of COVID, whether it is e-commerce live or some online tools has a very large increase in the number of users. Take DindDing a lot of companies and schools are now in use, in this outbreak it indeed accesses to a very large number of users. And based on the current situation, most of the communication and communication methods have changed from offline to online. So now some cross-border e-commerce and live broadcast are very hot.

Audience Summer:

DingDing is not only a tool also a work network, behind the enterprise’s organizational design, performance management, employment ecology. I have always felt that 3D design is a tool, is the experience and efficiency of technological progress, and the fashion industry’s digital transformation is still different.

Audience Baize

I think 3D design is a part of the digital upgrading of the fashion industry.

 Moderator Wayne

In fact, DingDing are also designed as a tool, starting from the tool of 3D as a foundation. From this foundation, you can derive and develop some more digital content. If 3D design is anything to go by, it’s really just a tool. But if we apply 3D technology to the entire garment industry chain, it’s completely different. I’ll also show you later how to use 3D content to derive more content and areas.

Clothing exploration of 3D technology

1. Clothing 3D technology debut

Audience Baize

3D technology is still in the popular period, many enterprises are just getting started, their expectations of 3D are very direct because it can directly reduce the number of samples. But in fact, there can be more 3D scenarios. I know that Winner Fashion has been using 3D for personalization in conjunction with its self-developed APP. Although this is also reducing the number of patterns, but also small progress. It is said that the winner plans to push out 3D this year but does not know the specific form, you can pay attention to. I know that the winner in digital research and development, specifically set up to win the Wisdom.

Audience Summer

I feel that 3D can better improve internal synergy efficiency, reduce costs, help designers, product managers, merchandise planning more efficiently co-work. Winners’ groups are bold enough to try, and supply chain capabilities are strong in themselves.

Moderator Wayne

At present, the 3D tool may only be used on how to make 3D clothing this matter. In fact, in different environments, it has different application scenarios for brands, ODM, or fabric manufacturers. We’re mainly talking about clothing 3D and clothing 3D tools, from which there are currently four in the world. This is also the physics algorithm I’m talking about for flexible simulation. If it’s rigid, it’s a lot more.

LengYun

Although I was a guest with the Winner chairman one time and didn’t see his supply chain. But the 74-year-old businessman has done so much admirably. 

Winston:

What we are seeing is based on digital and cloud technology background, the Internet and the Internet of Things fusion in the industry software side of the application value mining, do not know whether it is accurate.

Moderator Wayne

I have also seen the Winner Chairman at an exhibition before, an excellent leader. Our division also had the honor to visit the whole winner smart manufacturing part. Because these years the country has been vigorously promoting intelligent manufacturing, so some head industry has used such methods to carry out factory production improvements, some optimization, and upgrading. Do you know why digitalization is being promoted? What was it before digitization? Before digitization was data,, we are now in the data and digitalization era.

Audience Zangqing

How do we tell the difference between modeling or real 3D clothing software for a business?

Moderator Wayne

Modeling is rigid, which means passing through some other 3D tools. Software such as Maya, 3DMax, does some appearance, but not flexible physical simulation.

Audience Baize

The clothing industry suppliers to get cooperation, the cost compression is a bit strong. Domestic labor is not cheap, many companies have built factories in Southeast Asia.

Moderator Wayne

This is one reason, and another reason is because of some international preferential policies to build factories in Southeast Asia. Before I had a factory in Vietnam, where the goods went to Europe and the United States were tariff-free. At present, the whole Of Vietnam’S Garment Manufacturing Industry Capacity Is relatively good, ranked as first In Southeast Asia. Flexible modeling is a technique that uses simulation and algorithms to calculate the physical properties of fabrics to present a look, so the technique of flexible simulation is still a very difficult one.

Summer:

Before producing goods, you will feel that looking at sketch and sample will be relatively different. I don’t know if 3D can help solve this problem.

Moderator Wayne

What do you think of this picture?

Summer:

A lot of times we look at the model will also ask a special model to look at the upper body, slim fit and regular fit from the graph is very difficult to see the difference. The picture above is indeed like a tiled diagram of a real product.

Moderator Wayne

All clothing is based on the plate, and the layout is based on the mannequin, that is, the model’s body shape to make. So we’ll have virtual models to try on clothes, and this time we’ll know if it’s tight or normal

2. Style3D development and service content

As a result of the outbreak, many of the markets are also changing. In 2019, when I went to the Shanghai fair and Canton Fair, many domestic brands or companies’ understanding of 3D was not particularly profound, but only a very curious stage.

LengYun

The outbreak has accelerated the spread of technology.

Audience Baize

Now is also, many enterprises’ understanding of clothing 3D technology is unclear.

Moderator Wayne

But from 2019 to this year, there are a lot of companies working with us, and their awareness is more profound. At present, the whole flexible simulation of 3D clothing modeling software, in China we are the first tier company. So we are also using our actions to popularize 3D applications. At present, the country put forward the “internal and external double-cycle” strategic approach, so the direction of digitalization has been a basic content.

Audience Zangqing

Now common 3D clothing software, what are the similarities and weaknesses or strengths?

Moderator Wayne

At present, the most widely recognized in China should be from South Korea’s CLO. They developed relatively early, and for nearly a decade. This software is based on Marvel Designer. MD is software designed for game making. Because of the flexibility of fabrics, physical simulation is a very technical field, so they put CLO dedicated to independent, clothing design and development. They should be arguably the first software to use 3D clothing modelers in China. At present, CLO is relatively stable, there are some more complex operations. They took about a decade to release, is now the sixth version, the overall update is relatively slow. For the operator, overall learning costs are relatively high. The whole use of the scene and way is mainly from some of the major brands abroad. Today it is a tool-based 3D clothing modeling software and is currently our main competitor. At present, our software (Style3D) is designed and used for domestic users, although not too bad at the point of operation, but some customary methods will be closer to the use of China.

Audience Baize

What is “tool type”?

Moderator Wayne

Tool type means that I use this tool to make content, and then complete the mission of the tool. For example, we use PS, picture editing to get a better picture, but this picture I can use in many other places, but with PS software has nothing to do. This is different from the use phase and is now basically a tool-based phase. Because to reach a higher level of use, very large data accumulation is required. Objectively speaking, each software has its advantages and disadvantages, and we are more focused on optimizing some of the current domestic clothing industry to improve their efficiency.

E-commerce New Launch

1. 3D application of Alibaba project (Tmall Trends, Ali International Station)

Use this content to communicate the above image of the e-commerce scenario, or some online comments and comments, to improve the efficiency of current clothing communication, which is also done through cloud data.

You can click on the link below to see a case:

Alibaba’s 3D app

Sharing a link here is currently one of our users using virtual ways to sell online. This is also by far the most efficient application in 3D.

Audience Baize

What else is the current 3D usage scenario? Why this is the most efficient 3D scenario

Maggie:

Clothing 3D is understandable, how to achieve fabric 3D texture?

Moderator Wayne

For now, the only thing we’re missing is not being able to show how it feels. So many fabric manufacturers will send a lot of fabric color cards to customers to choose from. But now you can first through the digital fabric, first filter, and then carry out physical fabric delivery. This increases selection efficiency and reduces the cost of some measurements.

This is the link to the current Tmall trend released by the clothing 3D app.

Audience Baize

At present, the 3D fabric feel can not be rendered, the visual texture mainly through the surface texture and physical properties of the adjustment.

Maggie:

Is the 3D model a version or an estimate of sales?

Moderator Wayne

It is like the link above, first put 3D virtual clothing on the market to test. Of course, this test can be either a private prediction or a public prediction. After the test has feedback data, go to production. There are different kinds of testing methods, the main one is pre-sale. Especially for some foreign cross-border e-commerce, their period is still relatively loose, so some testing methods can be more accurate to market control and production.

Kafka

Will you see this 3D virtual costume and place an order? I’m curious about the underlying data source and reliability of the measurement. If the texture, detail, and actual production of 3D clothing are the same, you may consider a small number to try?

Moderator Wayne

I believe many people have such doubts, but there are Alibaba users to obtain orders. Of course, this is not absolute. At present, the combination of 3D and 2D is a more common method.

Audience Baize

I think in the e-commerce platform sales, 3D and seller show is not very different, for buyers are looking at a style. But for production, using 3D pre-sale in the middle will save a lot of work.

Moderator Wayne

Like this picture, do people think he’s dressed? Or 3D?

Moderator Wayne

The first one is 3D. This picture for everyone to show is a combination of 3D and 2D. The second ready-to-wear is 3D, and the three details next to it are a display after using other styles to shoot parts. But be aware that in a market environment that is so competitive, if you can reduce costs while saving time, that’s a big advantage.

Audience Zangqing

Another point is, how do you reduce the weight of the fabric? The differences in the layout of different fabrics are too big.

Moderator Wayne

The simulation of the entire fabric, physical properties are the most important content too. We classify different fabrics and then test them to get their different physical properties, such as overhang, bending strength, etc. We had this type of test last year with a lot of Tmall merchants.

Kafka

If the customer first placed an order through 3D advertising, they found that the physical and 3D images on the texture are much worse. It’s easy to destroy the acceptance of this new model.

Moderator Wayne

From the beginning of the style planning to the design, to the face accessories to determine, to the layout of the determination and then proofing, this period can not be generalized, the average brand is about three months or more. Of course, it also depends on if it is a brand type of e-commerce or is design e-commerce, then time will probably be in a month, or a month and a half or so. If it is an e-commerce company, the time will be relatively shorter. 3D technology is visually capable of embodying this part of the content. But if it’s a process that needs to be digitized, then he needs to precipitate a lot of data. At present, we have a lot of brands through 3D software for the layout precipitation, to achieve design efficiency. It can only use data after the layout library has been precipitated and accumulated.

2. Digital application of internal and external clothing brands

You can open the following case to see

Moderator Wayne

We worked with Tmall, and the public number had some instructions.

Through this picture, you can understand how 3D technology can play a role in the design of clothing to the production process. At present, we have relevant cooperation in different fields.

Audience Baize

What is the calculation of the price of 3D design? Is there a difference from the traditional sample price?

Moderator Wayne

3D is mainly through the digitization of fabrics, and then the fabric information, such as size grams, etc. through software calculations. Calculate its layout usage to estimate costs in a virtual process, effectively controlling costs at the design end.

The figure above is a world-renowned trending agency that describes trends in some of today’s virtual technologies.

Customer case

These cases are some of our key customers last year. We are also currently the only designated 3D cooperative enterprise of the China Apparel Association.

Tmall fashion case

The report above is A New Fashion from Tmall, and you can also find out.

Audience Baize

Can 3D accessories be made from 3D modeling software such as Maya?

Moderator Wayne

If industrial modeling for zippers, most of them use rhinos. Maya can learn well and learn Maya is not afraid to walk all over 3D. Maya can produce modeling things like accessories, like the zip buttons mentioned earlier, shoes, etc. that can be used with Maya. Style3D is more about making flexible objects.

Moderator Wayne

Fashion showcase

The link above is a fashion show between us and Zhejiang University of Technology. We are already working with North Service. This is already a course in some clothing schools. Because the future clothing industry will be a basic form of use of the 3D bar.

Audience Zangqing

Let me ask you again, what are the limitations of the simulation that software can achieve today?

Moderator Wayne

The limitation of the software is that it is only a flexible physical simulation at present, so the basis is flexible physical simulation. In addition to flexible physical simulation, content needs to be produced with other tools. This belongs to the product dimension there have been two ways to say 3D, one is rigid, one is flexible. Our current software is mainly flexible, our software can not do a zipper, or to do buttons such as rigid objects. Rigid materials are made from other software. Rigid 3D modeling software is still relatively sound in the industry system.

Audience Baize

I wonder if LingDi has more ideas about the future of 3D in the fashion industry. LingDi has a cloud A R showroom, but at present, this is also used by enterprises internally, C side does not seem to have been applied.

Moderator Wayne

In the fashion industry, it is not limited to the current real world, it will also shine in the virtual world. A virtual garment from a foreign company sold for $9,500. At present, it is more of a way to use virtual clothing combined with real scenes, a trend direction. 3D clothing abroad has been very hot, if everyone has concerns, should have understood it. Many large foreign brands have begun to use, which is also an inevitable trend.

Audience Zangqing

I would like to know how to classify our users in terms of the users of 3D clothing software. Who’s going to be there? Like a designer? A moderator?

Audience Baize

Speaking of this, I had a straight chat at BOSS two days ago and found a company that combined design and modeling, so their hiring position was “modeling designer”. At present, however, this situation is rare at home.

Moderator Wayne

This is divided into different stages, depending on the actual situation of each company will be a little different. But most users are also based on the work of the plater because the entire use process is required to have plate-making knowledge. Some capable foreign designers are used directly because this way can be easier to play, create some of their ideas, will not be limited by some traditional ways. When they determine the design of these styles, it is up to the platemaker to perfect the plate making. So you can imagine that in the future, whether it is Beijing Fashion Design School or some other institutions of design graduates, they have learned to use this software, then the future design market will be a relatively large change.

Audience Zangqing

So it’s closer to the role of the tool. As for who uses it, there is no too deep classification.

For now, this phase is mostly a tool phase. If this tool is used and precipitated through the cloud platform, it will become the most basic digital content.

Audience Baize

So, at present, there is no classification on the user, but understand the design, plate making, and clothing technology, and other production links of people to engage in 3D modeling work, will be the more global vision. Just like designers who understand models and make, they don’t do some pointless design in the early stages. Moderators who understand design can also work with designers to make mutually satisfactory products.

Audience Zangqing

They become richer on top of cloud platforms because good software has a platform to hold on to, which can have greater results.

The Moderator’s Conclusion

Changes in the clothing market environment

  • Changes in the external environment
  • The global epidemic has changed the business environment and the way of life at work

Changes in the internal environment

  • Economic double-cycle/education deepening

Clothing exploration of 3D technology

  • Costume 3D technology is on the market
  • The basic situation of 3D technology;

Style3D development and service content

  • 3D clothing development path / 3D clothing application scenarios

E-commerce New Launch

  • 3D applications for Alibaba projects (Tmall Trends, Ali International Station)
  • Alibaba International Station Virtual Clothing / Tmall Trend 3D Clothing Link

Digital application of domestic and foreign clothing brands

  • Foreign virtual clothing and virtual characters / domestic cooperation in various fields

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