How I applied commercial illustrations to children’s wear design

Participant: LengYun Fashion Group 6

Time: 2021-6-19

Moderator: Boying – Suzhou – Children’s Design

Introduction

Is children’s clothing design just casually drawing a cartoon pattern? Children’s clothes are a scaled-down version of adult clothes? It’s the 21st century, are you still looking at children’s clothes with prejudice? Why do many young designers refuse to enter the children’s wear industry? After 3 years of experience in the children’s clothing design industry, I quickly learned commercial illustration after work and applied it to clothing. I understand that there is still a long way to go and want to talk to your predecessors and designers who love illustration.

Does the proportion of children’s clothing designs equal to the shrinking size of adult designs?

  1. The difference between children’s clothing and adult wear

Moderator:  What do you think is the difference between children’s clothes and adult clothes? Do you have a favorite children’s clothing brand, what style? What type would you prefer?

Audience Aurora:  I also like the style of MINI PEACE. Once I saw the style of the picture, I felt pretty good. Adult clothes and children’s clothing should be different in the layout, even if the same 160-foot T-shirt, the layout will be very different?

Audience Jocelyn:  Jiangnan cloth children’s clothing also has its style. I think children’s wear material selection will be more cautious.

Audience Bill:  Adult clothing for the layout requirements are relatively high, children’s clothing is more interesting, color patterns can be richer. 1

Audience Chloe:  Barabara and Jiangnan cloth children’s cloth, quite a lot of European brands of children’s clothing is also very cute. Baby cotton requirements will be higher, as a mother, I will focus on zero formaldehyde. At the same price, I sometimes go directly to 1688 to buy better quality, eliminating middlemen’s fees.

Audience Bill:  Children’s wear time is relatively short, parents should pay great attention to the price-performance ratio when buying it. Children’s wear comfort and safety will be higher, windproof and warm design in children’s clothing will be more attention.

Audience Beans:  Children’s clothing will also be required for accessories such as buckles or ropes.

Moderator:  Yes, children’s clothes have very strict requirements for drawing ropes. The draw rope in each area has a cm requirement and cannot be exceeded, which is to prevent children from getting tangled and dangerous. Not only the drawing rope and accessories decorative buckle, etc., to prevent children from swallowing, but there are also strict standards.

About the brand, I like the style of Malading. I am very amazing to see it the first time in the mall, it is very artistic.

Audience Aurora:  Will children’s fabrics place more emphasis on anti-fouling or decontamination properties?

Audience Bill:  Zippers are not designed up and down two, easy to wear. I always feel the color of Barbara is warm, the color of FILA is cold, and The Pink of Annell is too pink. Do children’s coats have to wear hats?

Moderator:  Zippers are designed on the top and bottom, and single zippers are also designed in many. That might have something to do with their brand positioning, what do you think?

Audience Jocelyn:  This has to do with the age and functionality of the garment itself.

2. Age classification for children’s clothing

Moderator:  Children’s fabrics value safety and comfort more. Children’s fabrics are divided into ABC three categories: Class A requirements are the highest, suitable for infant products; Does everyone know what age groups children’s clothing is on the market? Generally speaking, the age group of children’s clothing is divided into infants, children, middle-aged children, and older children. Children’s clothing size relative to adults more. Have you ever noticed what style these age groups are? I design more for middle-aged children, boys, the style will be cool tide class.

Audience Bill:  Is the gender difference in children’s clothing clear enough? When I was young, I didn’t pay attention to my clothes, and my childhood ended in the blink of an eye.

Audience WISDOM Lin:  I have two babies and find boys in light blue and black and white. Most of the girls are pink, coral powder, and white. The boys were designed with Spider-Man, Altman, and more elements of the letters. And the girl is a small broken flower, lotus leaf edge, princess skirt more. Genderless wind should be adults’ apparel.

Audience Aurora:  I’ve found that older girls are also quite close to the trend of women’s wear. Like this year’s popular new national wind, there seems to be quite a lot of improved cheongsam.

Moderator:  I design boys’ clothes and find that many parents buy them for girls. I think the gender difference in children’s clothing is not so obvious, but in fact, many children’s clothing brands on the market are more targeted, girls prefer sweet, princess skirts these styles. Boys will do some trend IP co-names. The common style of children’s clothing on the market for baby cute wind, casual Korean style, cool trend wind, vintage sen style, sweet princess wind, dresses, and so on. Individuals believe that gender-neutral winds are a big trend in the future.

Audience Bill:  I tend to think that gender differences are becoming more and more obvious trends, probably personal preferences, boys are getting more and more girly, and it is expected to stimulate the little hearts of parents, which will form a culture in the long run.

What is a commercial illustration?

1. Areas of commercial illustration applications

Moderator:  Just after Dragon Boat Festival last week, did everyone eat rice dumplings? Have you noticed the packaging on the tweezers this is a commercial illustration? Do you know what a commercial illustration is? What do you know about commercial illustrations? We have commercial illustrations everywhere around us, you can see what is around with commercial illustrations linked?

Audience Beans:  Web pages, product packaging is not a commercial illustration?

Audience Jocelyn:  There are a lot of social software avatars that fall into the category of commercial illustration, as well as some handbooks, cover designs, and so on.

Audience Bill:  Flower pattern on curtains, embroidery on towels.

Moderator:  Commercial illustration has a commercial purpose and pays attention to popularization. Excellent commercial illustration can catch the attention of consumers, to achieve the promotion of enterprises, shape the corporate image, enhance product value, and other roles.

2. Common business illustration styles and tools

Moderator:  What are the common illustration styles you can talk about? Commercial illustration applications are very wide, common packaging design, poster design, creative, book covers, IP image, and so on. The heat of these two years is relatively high in the national wind painting, tide illustration.

Audience Bill:  Cartoon characters, landscape, flowers, and trees.

Audience Beans:  Noise style, 2.5d style, painted style, and so on.

Moderator:  Commercial illustrations come in a variety of styles: flat illustrations, graffiti wind illustrations, national tide illustrations, vector illustrations, pop art, and so on. Do you know what tools commercial illustrations are made of?

Audience Beans:  PS, AI, SAI, and other tools?

Audience Beans:  procreate also uses a lot of people.

Moderator:  That’s right, that’s roughly it. The most commonly used painting software in clothing is AI and PS.

Illustration in children’s clothing design

  1. Common pattern expressions in children’s clothing

Moderator:  Do you know what the patterns are? Pay attention to observe that there are many types of typography for patterns in clothing. What are the common illustration elements?

Audience Bill:  In addition to being printed on clothes as a pattern, illustrations will also become part of the style. Like alligator teeth on the edge of a hat, the shape of a pocket, and a stitching design.

Audience Beans:  Repeated pattern elements?

Audience Aurora:  Letters?

Moderator:  Here’s a look at a set of patterns I’ve made.

Audience Bill:  This round fat bear is suitable for making an armband.

Moderator: There are many ways to express the pattern, the most important thing is to know how to split elements, and then combine them, such works are also commercial. The patterns in the garment are broadly divided into local patterns and board patterns (separate patterns and continuous clothing patterns). Common pattern elements include animals, plants, words, quirky abstractions, repetitive elements, and so on. The most popular expression in children’s clothing is anthropomorphic. A big trend now is IP co-creation.

Moderator: Do we think that children’s clothing should conform to the child’s aesthetic or adult’s aesthetic?

Audience Beans:  It should be an adult’s aesthetic. Because adults buy for their children.

Audience Chloe:  If it is a toddler and a child, it should be based on adult aesthetics. But to middle and big children, children will have their aesthetic standard.

Moderator:  Yes, or you can make a balance. Many parents also respect their children’s thoughts. If you were an adult, what style of clothes would you buy for your child, would you consider your child’s hobbies and buy them again?

Audience Bill:  I’ve always wanted to ask the question, is children’s clothes sold to parents or children?

Audience WISDOM Lin:  My family is a girl, I will give priority to the child selection, and then I give the child screening again, otherwise buy back something she does not want to wear.

Noon-Shanghai-6 Group Vice-Owners:  Children buy whatever they like to wear.

Audience Aurora:  I remember when I was young, I bought my mother and I liked one, so everyone was happy.

Moderator: I like to pick some clothes in the shopping cart, let my sister see, first after my aesthetic, and then let her see.

Audience Chloe:  Pay for or adults, adults mainly still want children to dress cute, good-looking, proper. In this range, it is up to the child to choose whether it is cool or simple aesthetic. But the first function of clothing is to look good, and then children’s clothing will enlarge the range of safety and comfort. Like my mother, I will buy a few sets at a time that can be assembled and matched with each other, so that buy timesaving, usually wear also do not bother.

Audience Bill:  If the target customer is a parent, then children’s clothing is a gift from the parents to the child, and if the target customer is a child, then children’s clothing is the teaching material that parents use to develop their child’s aesthetic ability. Adults are too clever to let adults pick, then the business’s serial rate can not go up. If the target customer is a child, the height of the container will be reduced to the child’s height.

Moderator:  I don’t think the two are so tangled, because designers design when considering the range acceptable to adults and children. For example, girls are sweet, for design elements are butterflies, princess bubble skirts, boys are dinosaurs, space robots.

Learn Illustration from scratch

Moderator: Where do you usually get illustration pictures?

Audience Beans:  Petals, Pinterest.

Audience Chloe:  Pinterest,Tunblr,Behance

Audience WISDOM Lin:  Pinterest,Instagram。

Moderator:  I like to walk around the station cool and Gutian Road, a look can see all afternoon. Design sites: Station Cool, Goto Road, Lofter, Pinterest, Behance, etc. Is there any other way to get inspiration for patterns than websites?

Moderator:  Share my inspiration from a photo and then spread out a series of patterns.

Audience Bill:  There are also popular emoji bags, motion pictures.

Moderator:  The Audience mentions some channels. For inspiration, we can get from design sites: Station Cool, Gutian Road, Lofter, Pinterest, and other website platforms as well as life, discover the beauty of life, more art exhibitions, fabric exhibitions.

As an illustrator, first of all, accumulate a certain aesthetic, slowly and then have their style. The illustration is not only a pattern expression but also a text design, color, layout, and so on. To accumulate a lot, learn to observe the master’s works, more analysis.

I’ve summarized a few suggestions for your reference:

(1) Master basic software and professional knowledge. Use AI software and master the sketch foundation, color matching, clothing printing process, and other knowledge.

(2) Accumulate aesthetics and analyze more excellent business works to learn to balance art and business.

 (3) Create your style, make your work differentiated, recognizable, so that you can go further in this career.

(4) Love illustration, have a childlike heart.

Zero foundation starts with Linyi’s favorite style illustration. You can visit the design site to find illustrators, some illustrators will open classes like can report, the class will be much easier than self-study. Catching the popular style is to visit more design websites and exhibitions, my personal very practical little secret is to participate in the design competition, as well as pay attention to the industry’s more well-known illustrators, design competitions do not participate, see can also understand a lot of the latest styles.

Audience Bill:  Does the copyright belong to the company for illustrations created by the company? Can I use my previous work after changing the company?

Audience Aurora:  What design competitions are there? What channels do you know?

Moderator:  Creation copyright in the company belongs to the company and does not belong to the individual. So many illustrators will choose to be freelance illustrators, so that copyright in their own hands, can also be sent on major illustration sites.

Moderator summary

First, is children’s clothing design the shrinking size of the adult design or not

1. The difference between children’s clothing and adult wear Children’s clothing pays special attention to comfort and safety, decorative accessories rope with certain requirements. Children’s clothing size is relatively large compared to adults. Children’s fabrics are divided into ABC three categories: a category of the highest requirements, suitable for infant products; Common children’s style on the market for baby cute wind, casual Korean style, cool trend wind, retro Sen style, sweet princess style, dress and so on.

2. Age classification of children’s clothing It is broadly divided into infants, children, middle-aged children, and children.

Second, 3D design applications what is commercial illustration

Commercial illustration has a commercial purpose and pays attention to popularization. Excellent commercial illustration can catch the attention of consumers, so to achieve the promotion of enterprises, shape the corporate image, enhance product value, and other roles.

1. Commercial illustration application areas: packaging design, poster design, creative, book cover, IP image.

2. Common commercial illustration style: flat illustration, noise style, 2.5d style, graffiti wind illustration, national tide illustration, vector illustration, Pop art, etc. in these two years the heat is relatively high in the national wind illustration.

3. Introduction to the tools of commercial illustration: PS, AI, C4D.

Third, illustration in children’s clothing design

  1. Common pattern expressions in children’s clothing

The patterns in the garment are broadly divided into local patterns and board patterns (separate patterns and continuous clothing patterns) Common pattern elements include animals, plants, words, quirky abstractions, repetitive elements, and so on. The most popular expression in children’s clothing is anthropomorphic. At present, the general trend is IP co-creation, secondary creation.

  • The preferred element of children’s clothing design Girls prefers design elements such as butterflies, princess bubble skirts, etc. Boys are dinosaurs, space robots, and so on of course with the development of the times, pay more attention to gender-neutral style.

Four, suggestions for learning illustration from scratch:

(1) Master basic software and professional knowledge

(2) Accumulate aesthetics and analyze more excellent business works to learn to balance art and business.

(3) Create your style and make your work differentiated and recognizable.

(4) Love illustration, have a childlike heart 

Design websites:

(1) Design site: Station Cool, Gutian Road, Lofter, Pinterest, etc. 

(2) go to an art exhibition, fabric exhibition, broaden the horizon, find the beauty of life.

 (3) Participate in or observe design competitions, pay attention to well-known designers.

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