Q&A│Is it true that the major customers of luxuries have been the people aged between 25-35? Why?

By Christine Tsui Translated by Rachel Wang   A view posted on the Zhihu.com goes that “according to Pinault, Kering’s major customer group has been the people aged under 35.” For Gucci, 50% of sales volume is thanks to the millennial generation, when in Saint Laurent, 65%, which means our key customers are only atContinue reading “Q&A│Is it true that the major customers of luxuries have been the people aged between 25-35? Why?”

Q&A│How to do clothing sales? Is there any masterstroke to sell quickly?

By Christine Tsui Translated by Rachel Wang   A question goes on the Zhihu.com: “I am at my 20s. I run a clothing shop for both adults and kids. But the location is much out of way and the business suffers a lot, which I have known a little before I open this store. ItContinue reading “Q&A│How to do clothing sales? Is there any masterstroke to sell quickly?”

Views│What is the Future of Luxury Brands?

By Christine Tsui Translated by Rachel Wang   In this essay, I would discuss the future of luxury brands, for the first-half-year financial reports of most luxury brands, including both the top ones, like Chanel, and the entry luxury brands, like Michael Kors, indicate the downturn of the whole industries, though the brands, having changedContinue reading “Views│What is the Future of Luxury Brands?”

Q&A│Is Luxury Discrimination Common in This Era?

By Christine Tsui Translated by Rachel Wang   A question goes that “Is luxury discrimination common?” on the Zhihu.com, the Chinese Quora. The questioner puts his question in this way: “A colleague recently brought a handbag for his college-graduating son, but only to get refused. The boy said he would be discriminated by the peersContinue reading “Q&A│Is Luxury Discrimination Common in This Era?”

Views│A New Twist on Retail——Mini Apps on WeChat

By Christine Tsui Translated by Rachel Wang   In the overwhelming tide of social media, Mini Programs, the download-free apps in WeChat, are booming, which draws much attention. And in the fashion retail area, we are also obliged to be aware of the trend, or we would be lagging behind the speedy development. In thisContinue reading “Views│A New Twist on Retail——Mini Apps on WeChat”

Q&A∣Is it possible to have an overall grasp of a certain industry in only one week? How?

By Christine Tsui Translated by Rachel Wang   I believe it is achievable as long as appropriate research methods and resources are used. Most of people could only put up with several prevalent methods, which makes most reports are virtually the same without any inspiring ideas. So I would like to share some effective butContinue reading “Q&A∣Is it possible to have an overall grasp of a certain industry in only one week? How?”

How to judge the Chinese designers? Is Yohji Yamamoto right?

By Christine Tsui Translated by Rachel Wang Recently an essay about the comment of Chinese designers by Yohji Yamamoto seemingly struck a chord, and even several of my friends have re-posted the article. However, it may contain some misleading descriptions and analysis, so I would like to post my view on it below. The originalContinue reading “How to judge the Chinese designers? Is Yohji Yamamoto right?”

Views∣ Has Chinese Fashion Brands Triggered the Course of Internationalization?

By Christine Tsui Translated by Rachel Wang Much news of Chinese fashion brands recently has been covered recently, drawing much attention of the masses. Partially, the coverage mentions many Chinese brands have acquired foreign fashon brands. For instance, Ellassay purchased part of Vivienne Tam shares; Ideal Group and Ochirly (Trendy Group) brought several foreign fashionContinue reading “Views∣ Has Chinese Fashion Brands Triggered the Course of Internationalization?”

Belle: the Fate from Peak to Valley

By Wu Rong Translated by Rachel Wang From http://www.cb.com.cn On July 27th, 2017, the statements on the Belle official website issued that the privatization proposals took effect and the company launched the delisting mechanism, marking the end of the shoes empire of Belle. After the privatization, Hillhouse Capital Group is going to be the largestContinue reading “Belle: the Fate from Peak to Valley”

Is Chanel out of fashion?

By Wu Rong From http://www.cb.com.cn Translator:Rachel Wang Chanel didn’t perform up to expectations in the last fiscal year. According to Le Monde newspaper, the annual financial report by Deloitte shows that in 2016 Chanel’s sales volume declined 9% to 5.67 billion dollars, with the retained profits tumb ling 35% to 874 million dollars than theContinue reading “Is Chanel out of fashion?”