Conduct a store visit market research: when, where and how?

#Christine Tsui Fashion Community Group Discussion# How to conduct a market research on physical fashion stores? Date:07/06/2018 Time: 8pm to 10pm Host by Amin-Shenzhen-Handbag designer Amin is a handbag designer with five years working experience in fashion industry, four years of which in online fashion brands. The following discussions are from the participants. They do notContinue reading “Conduct a store visit market research: when, where and how?”

The current situation and development of Chinese street fashion brands

  #Christine Tsui Fashion Community Group Discussion# The current situation and development of Chinese street fashion brands   Date:05/05/2018 Time: 8pm to 10pm Host by Qiuyu-Shanghai-AGL Jiaxi-Beijing-AGL    The outline of discussion:   1. The definition of Chinese street fashion brands 2. The early Chinese street fashion brands 3. The rising Chinese street fashion brands 4. ConclusionContinue reading “The current situation and development of Chinese street fashion brands”

Mass Customization in garment industry

Christine Tsui Fashion Community Mass Customization in garment industry   Date:23/06/2018 Time: 8pm to 10pm Host by Yutong-Shanghai-Donghua University The outline of discussion: Q1.What is Mass customization. Characteristics and current situation of Customization. Characteristics and current situation of Mass Production. Characteristics of Mass customization. Q2. The current situation of Mass customization in Garment Industry. MassContinue reading “Mass Customization in garment industry”

How to design a collection for a clothing brand?

  #Christine Tsui Fashion Community Group Discussion# How to design a collection for a clothing brand?   Date:07/07/2018 Time: 8pm to 10pm Host by Estelle Feng-Shanghai-Fashion designer Graduated from the Tianjin Academy of Fine Arts, major in fashion design. Studied at ÉCOLE SUPÉRIEURE D’ART DE TOURCOING and ESMOD PARIS; Served the newly established domestic brandsContinue reading “How to design a collection for a clothing brand?”

What is Merchandising Planning?

Christine Tsui Fashion Community What is Merchandising Planning   Date:18/03/2018 Time: 8pm to 10pm Host by Midori-shanghai-designer Pisces, a post-90s designer with mild obsessive-compulsive disorder, has a strong executive power and a combination of care and patience. Three years local brand designer experience, in the design has its own preference and opinion. The outline ofContinue reading “What is Merchandising Planning?”

The utilization of fur in sustainable fashion

Christine Tsui Fashion Community Group Discussion The Utilization of Fur in Sustainable Fashion   Date:01/05/2018 Time: 8pm to 10pm Host by Midori-shanghai-designer Pisces, a post-90s designer with mild obsessive-compulsive disorder, has a strong executive power and a combination of care and patience. Three years local brand designer experience, in the design has its own preferenceContinue reading “The utilization of fur in sustainable fashion”

How do Chinese celebrities run their fashion business?

Event Date: April,14,2018 Time: 8pm to 10pm Subject of discussion: How do Chinese celebrities run their fashion business? Host: Oran Kang-Shanghai-Senior merchandize of apparels. Brief Introduction of the host: Oran Kang has engaged in apparel buying business for over 10 years. Currently she serves in a buying office of a Spanish department store in Shanghai. SheContinue reading “How do Chinese celebrities run their fashion business?”

Fashion is for KOLs ?

  Event Seminar: KOL Marketing @ Christine Tsui International Fashion Date: 13 March 2018 Seminar Host: Heather-Wuhan-AGL; Alena-Shanghai-AGL   Outline INTRODUCTION & BACKGROUND ADOPTION AS A MKTTOOL PROS&CONS   Part One: INTRODUCTION AND BACKGROUND KOL, or s so called “Key Opinion Leader”, refers to a person with a significant influence on people. In China, itContinue reading “Fashion is for KOLs ?”

What’s going to happen when fashion meets data: Sources, Tools & Benefits

Event Seminar: Data Collection @ Christine Tsui International Fashion Date: 03 March 2018 Seminar Host: Cliff-Madrid-Researcher Tsung (Madrid) Cliff-Madrid-Researcher Tsung is an artificial intelligence scientist and a data science consultant working in Madrid, Kingdom of Spain. Cliff-Madrid-Researcher has worked for several national and European Union’s scientific projects with primary focus of intelligent software systems. He’sContinue reading “What’s going to happen when fashion meets data: Sources, Tools & Benefits”

Views|Where would the Double Eleven Festival go?

By Christine Tsui Translated by Rachel Wang   Do you know the Double Eleven? Nov. 11th, the day before yesterday, is the largest shopping festival for Chinese. The information of it floods in my WeChat and it is reported that almost all the brands have broken their sales records. So, this time I would likeContinue reading “Views|Where would the Double Eleven Festival go?”