Conduct a store visit market research: when, where and how?

#Christine Tsui Fashion Community Group Discussion# How to conduct a market research on physical fashion stores? Date:07/06/2018 Time: 8pm to 10pm Host by Amin-Shenzhen-Handbag designer Amin is a handbag designer with five years working experience in fashion industry, four years of which in online fashion brands. The following discussions are from the participants. They do notContinue reading “Conduct a store visit market research: when, where and how?”

Q&A| Is it true that a Chanel cloth worth 35000 yuan will be thrown away after being worn only once?

By Christine Tsui Translated by Rachel Wang   A question from Zhihu: Is it true that a Chanel cloth worth 35000 yuan will be thrown away after being worn only once? (According to the following microblog) The original micro-blog: Poverty has limited my imagination… The rich do not consider how to wash the clothes atContinue reading “Q&A| Is it true that a Chanel cloth worth 35000 yuan will be thrown away after being worn only once?”

Views| Is the Victoria’s Secret show an erotic show? How to treat the comment by Hung Huang?

By Christine Tsui Translated by Rachel   Recently Hung Huang said on her micro blog that “The Victoria’s Secret Show is just an erotic show, relying on objectifying women and fulfilling the show with stars to seemingly increase its value.”. What does this statement really reflect? I want to say something about my view. Actually,Continue reading “Views| Is the Victoria’s Secret show an erotic show? How to treat the comment by Hung Huang?”

Q&A| Why the consumerism of fashion is easier to influence females than males?

By Christine Tsui Translated by Rachel Wang   (The question from Zhihu.com) Why the consumerism is easier to influence females than males? For example, if advertorials boast the effects of some skin care products or list the must-buy bags of XX brands, many a girl would immediately set up for shopping at any cost, someContinue reading “Q&A| Why the consumerism of fashion is easier to influence females than males?”

Views|Where would the Double Eleven Festival go?

By Christine Tsui Translated by Rachel Wang   Do you know the Double Eleven? Nov. 11th, the day before yesterday, is the largest shopping festival for Chinese. The information of it floods in my WeChat and it is reported that almost all the brands have broken their sales records. So, this time I would likeContinue reading “Views|Where would the Double Eleven Festival go?”

Views│What’s the uniqueness of the post-90s designers?

By Christine Tsui Translated by Rachel   Recently I have interviewed some post-90s designers in the Shanghai Fashion Week, so I would like to write this essay about my feelings of them. In my book China Fashion, I only interviewed a group of post-60 to 80 designers. But I have been observing the emerging designersContinue reading “Views│What’s the uniqueness of the post-90s designers?”

Q&A│Is it true that the major customers of luxuries have been the people aged between 25-35? Why?

By Christine Tsui Translated by Rachel Wang   A view posted on the Zhihu.com goes that “according to Pinault, Kering’s major customer group has been the people aged under 35.” For Gucci, 50% of sales volume is thanks to the millennial generation, when in Saint Laurent, 65%, which means our key customers are only atContinue reading “Q&A│Is it true that the major customers of luxuries have been the people aged between 25-35? Why?”

Q&A│Is Luxury Discrimination Common in This Era?

By Christine Tsui Translated by Rachel Wang   A question goes that “Is luxury discrimination common?” on the Zhihu.com, the Chinese Quora. The questioner puts his question in this way: “A colleague recently brought a handbag for his college-graduating son, but only to get refused. The boy said he would be discriminated by the peersContinue reading “Q&A│Is Luxury Discrimination Common in This Era?”

Q&A∣Is it possible to have an overall grasp of a certain industry in only one week? How?

By Christine Tsui Translated by Rachel Wang   I believe it is achievable as long as appropriate research methods and resources are used. Most of people could only put up with several prevalent methods, which makes most reports are virtually the same without any inspiring ideas. So I would like to share some effective butContinue reading “Q&A∣Is it possible to have an overall grasp of a certain industry in only one week? How?”

How to judge the Chinese designers? Is Yohji Yamamoto right?

By Christine Tsui Translated by Rachel Wang Recently an essay about the comment of Chinese designers by Yohji Yamamoto seemingly struck a chord, and even several of my friends have re-posted the article. However, it may contain some misleading descriptions and analysis, so I would like to post my view on it below. The originalContinue reading “How to judge the Chinese designers? Is Yohji Yamamoto right?”