How Can Merchants Use the Beauty Of Fashion To Win The Favor Of Consumers?

Participant: LengYun Fashion Group 5 Time: 2021-05-29 Moderator – Yolanda – Fashion Editor in Beijing Introduction Fashion is a mystery? What is the disturbing fashion world talking about? What does a brand rely on to capture the consumers’ hearts? What is the beauty of fashion? 1. Do you want to buy “clothing” or “fashion”? AudienceContinue reading “How Can Merchants Use the Beauty Of Fashion To Win The Favor Of Consumers?”

How Does the Designer Job Vary from The Design Director?

Introduction Design assistants and designers are mostly working towards design management. So, what is the difference between design management and designers? Topic: The difference between the functions of the design director and the designer Participant – LengYun Fashion Group #1 Time – 2021-06-08 Moderator: Mengmeng – Guangzhou – Director of Women’s Design – Has servedContinue reading “How Does the Designer Job Vary from The Design Director?”

The Survival Status of Chinese Designer Brands (Environment, Cases, Merchandise Planning, Etc.)

Introduction With the rise of China’s national wealth and the increasing strength of Chinese designers, Chinese designers have gradually occupied a place in the international community. This time, I’m going to share with you what I’ve seen about Chinese designers and how merchandise planning can help brands. Topic – How merchandise planning works in designerContinue reading “The Survival Status of Chinese Designer Brands (Environment, Cases, Merchandise Planning, Etc.)”

How to Apply Traditional Culture to Modern Fashion? A View of a Costume Designer

Introduction: This session will repeatedly emphasize the importance of traditional culture to the design of comprehensive universities. Unlike domestic art institutions and foreign art institutions, market recognition is the most important to schools, so innovation should also be rooted in Chinese tradition, closer to life. Hope to chat with students in major colleges and universitiesContinue reading “How to Apply Traditional Culture to Modern Fashion? A View of a Costume Designer”

The Current Situation of Women’s Clothing Market In Second-And Third-Tier Cities In China – Anhui As An Example City

Topic: The current situation and historical development of the second and third-tier markets Participants: Lengyun Fashion Community 10th Group Time: April 18th 2021 Publisher/Reporter: Darren – Hefei – Retail Background on Darren: Clothing retail industry for 10 years, engaged in casual wear, affordable luxury, women’s wear brand management, operation of direct, affiliated and franchise brandContinue reading “The Current Situation of Women’s Clothing Market In Second-And Third-Tier Cities In China – Anhui As An Example City”

Q&A| Is it true that a Chanel cloth worth 35000 yuan will be thrown away after being worn only once?

By Christine Tsui Translated by Rachel Wang   A question from Zhihu: Is it true that a Chanel cloth worth 35000 yuan will be thrown away after being worn only once? (According to the following microblog) The original micro-blog: Poverty has limited my imagination… The rich do not consider how to wash the clothes atContinue reading “Q&A| Is it true that a Chanel cloth worth 35000 yuan will be thrown away after being worn only once?”

Q&A| Why the consumerism of fashion is easier to influence females than males?

By Christine Tsui Translated by Rachel Wang   (The question from Zhihu.com) Why the consumerism is easier to influence females than males? For example, if advertorials boast the effects of some skin care products or list the must-buy bags of XX brands, many a girl would immediately set up for shopping at any cost, someContinue reading “Q&A| Why the consumerism of fashion is easier to influence females than males?”

Views|Where would the Double Eleven Festival go?

By Christine Tsui Translated by Rachel Wang   Do you know the Double Eleven? Nov. 11th, the day before yesterday, is the largest shopping festival for Chinese. The information of it floods in my WeChat and it is reported that almost all the brands have broken their sales records. So, this time I would likeContinue reading “Views|Where would the Double Eleven Festival go?”

Views│What’s the uniqueness of the post-90s designers?

By Christine Tsui Translated by Rachel   Recently I have interviewed some post-90s designers in the Shanghai Fashion Week, so I would like to write this essay about my feelings of them. In my book China Fashion, I only interviewed a group of post-60 to 80 designers. But I have been observing the emerging designersContinue reading “Views│What’s the uniqueness of the post-90s designers?”

Q&A│Is it true that the major customers of luxuries have been the people aged between 25-35? Why?

By Christine Tsui Translated by Rachel Wang   A view posted on the Zhihu.com goes that “according to Pinault, Kering’s major customer group has been the people aged under 35.” For Gucci, 50% of sales volume is thanks to the millennial generation, when in Saint Laurent, 65%, which means our key customers are only atContinue reading “Q&A│Is it true that the major customers of luxuries have been the people aged between 25-35? Why?”