Q&A│How to do clothing sales? Is there any masterstroke to sell quickly?

By Christine Tsui Translated by Rachel Wang   A question goes on the Zhihu.com: “I am at my 20s. I run a clothing shop for both adults and kids. But the location is much out of way and the business suffers a lot, which I have known a little before I open this store. ItContinue reading “Q&A│How to do clothing sales? Is there any masterstroke to sell quickly?”

Q&A│Is Luxury Discrimination Common in This Era?

By Christine Tsui Translated by Rachel Wang   A question goes that “Is luxury discrimination common?” on the Zhihu.com, the Chinese Quora. The questioner puts his question in this way: “A colleague recently brought a handbag for his college-graduating son, but only to get refused. The boy said he would be discriminated by the peersContinue reading “Q&A│Is Luxury Discrimination Common in This Era?”

Views│A New Twist on Retail——Mini Apps on WeChat

By Christine Tsui Translated by Rachel Wang   In the overwhelming tide of social media, Mini Programs, the download-free apps in WeChat, are booming, which draws much attention. And in the fashion retail area, we are also obliged to be aware of the trend, or we would be lagging behind the speedy development. In thisContinue reading “Views│A New Twist on Retail——Mini Apps on WeChat”

A Fashion Night In Shanghai

The party of specialty boutique BLANK. Shanghai is becoming another NYC – the same fashionable people, the same sophisticated lifestyle and endless parties.   The owner of @BLANK @JiJi is also one of the interviewed designers in my book #China Fashion #Conversations With Designers#. I had the honor of meeting some of the most outstandingContinue reading “A Fashion Night In Shanghai”

Grace Chen’s Couture Show at Shanghai Couture Week

I invited Queenie, the managing editor of Business of Fashion China to join me to visit @Grace Chen’s couture show last night at @Shanghai Couture Fashion Week…I was terribly late…I almost wanted to run with legs, but I was on high heels…. This little red dress is my favorite piece of the show. Cannot fitContinue reading “Grace Chen’s Couture Show at Shanghai Couture Week”

Dong Liang One Day at Shanghai Fashion Week

  I spent less time in Shanghai in recent years. Having not gone shopping for a long time, I went to K11 at Huaihai Zhong Road and saw the Shanghai Fashion Week. K11 seems operating quite successful now – attracts most young people here. Dong Liang One Day, presentation of Shanghai Fashion Week  is veryContinue reading “Dong Liang One Day at Shanghai Fashion Week”

“China Fashion:Conversation with Chinese Designers”(Abstract)

The article provided here is from the book China Fashion: Conversations with Chinese Designers (Bloomsbury 2009). This article only provides part of the contents. For the completed writings please refer to Abstract This book mainly depicts the history of fashion design in China through interviews of prominent Chinese designers.  It covers the past three decades,Continue reading ““China Fashion:Conversation with Chinese Designers”(Abstract)”

Final Thesis Panel Presentation of BFA Fashion Design-Parsons 2014

This is the Final Thesis Panel Presentation of BFA Fashion Design of Parsons in 2014. Students would display their works first and then receive individual comments. Every student would do his or her individual presentation. I like this series very much. But it has a high requirement of the body – only tall people couldContinue reading “Final Thesis Panel Presentation of BFA Fashion Design-Parsons 2014”

Past, Present and Future of Chinese Independent Fashion Designers (2)

(This article was posted on”China Garments”2015.7. Unless otherwise specified, all of the pictures used in the article are provided by designer) In terms of opportunities, there is no doubt that the biggest opportunity for Chinese designers is the adjective “Chinese”, especially in the consideration of media’s attention. From the industry media and consumer media toContinue reading “Past, Present and Future of Chinese Independent Fashion Designers (2)”

Past, Present and Future of Chinese Independent Fashion Designers (1)

(This article was posted on”China Garments”2015.7. Unless otherwise specified, all of the pictures used in the article are provided by designer) With the rapidly growing “China craze”, Chinese fashion designers have been given much attention by media around the world. Establishing a personal brand is many fashion designers’ dream. Because of the high threshold forContinue reading “Past, Present and Future of Chinese Independent Fashion Designers (1)”